Thursday, September 21, 2006

 

Selling Books

Selling books is difficult. You think that the hard part is writing a book. No. The hard part is getting people to purchase the book. Even if it is a book that they will enjoy reading, people don't know that until after they have read it, so the hard part is getting them to read it. There are hundreds of thousands of books out there, why should people read yours? The same is true when trying to get a publisher to read your book. They have to read it to decide whether to publish it or not, but they receive hundreds of manuscripts per week. They cannot possibly read them all. Why should they decide to read yours? First you have to make it appealing to them. That means using an easy to read typeface, no errors, and a cover letter that entices them to read the manuscript. Is it any wonder that most books don't even get read by a publisher? Publishers like an author to have an agent because that means that someone else has red the manuscript and thinks it is worth reading. That makes it more likely the publisher will invest his time in reading it.

I have a book on hypnosis in healtcare currently available and I'm working on a book about using hypnosis to enhance ESP. If you are interested, here is an excerpt:

Since the beginning of Man's time on this earth, he has used hypnosis and ESP. However, he has not usually known that is what he was doing, and he did not often use them together.

Healers, witch doctors and sorcerers learned early that the bigger the show they put on, the more likely it was that their predictions would come true. Whether they were predicting good health or ill health, life or death, wealth or poverty, when the predictions were accompanied by smoke, fire, noise, dancing, and drama, they were more likely to come true. These were the hypnotists, although they did not know that's what they were. Hypnosis is not voodoo or magic, but voodoo and magic are at least partly hypnosis. Sometimes these practitioners also had high levels of ESP. Frequently their abilities to see or understand things other people could not is what lead them to learn hypnotic techniques. It better equipped them to help others or influence events.

Today, we still see these techniques used by many. The tendency to put on a good show is evident at many faith healings, psychic healings, mentalist and spiritualist demonstrations where it is beneficial to have observers believe in what is going on.

Why is this? Not necessarily because the practictioners are fakes. Whether they are fake or not is irrelavent if they succeed. No, there are two reasons these people utilize hypnotic techniques. One is tradition. Others have used smoke and mirrors, so they use them. The other reason is that it increases their successes. The simple truth is that what we expect to happen tends to happen--even if we have to make it happen ourselves. And we are more likely to expect or believe the prediction will come true if it is accompanied by a convincing show--in other words--if we are hypnotized.

But there is a whole other reason to combine hypnosis and ESP. Hypnosis allows the hypnotized subject to concentrate more fully on the task at hand. Whether one is studying for a test, practicing golf, or using ESP, the ability to concentrate is a major asset. Furthermore, hypnosis makes difficult tasks easy and allows one to do things that might not otherwise even be possible for that individual. Thirdly, hypnosis allows one to do things he may not consciously know how to do.

The biggest reason to combine hypnosis and ESP is that combined, the results are far more gratifying than any other way. In all the years that I have been using hypnosis and ESP together, I have never performed an experiment that did not yield what I consider spectacular results—even if those results were not always what I’d expected.


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